Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

  • Growing up in Mary Kay

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    I often wonder how different my life would have been, and even how different I would have been, had I not "grown up" in Mary Kay. I was in my very early 20's when I came to work here, and had so much to learn about business, people, life and myself. Almost daily, I am reminded of the tremendous impact that Mary Kay Ash, our sales force and my colleagues have had on my life and my journey of becoming the leader, wife, mother and friend that I am today. I know without a doubt that I am a better person, and that my life is richer because of the values that are entrenched in our company culture, and the warm and caring people that I am surrounded by. Mary Kay Ash encouraged all of us to pass on what we had learned, believing that "all you send into the lives of others comes back into your own." One way that I have chosen to "pass it on" is in mentoring young women in business, both inside and outside our company. I am amazed at what I have learned myself over...
  • A case for farsightedness

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    As I mentioned in an earlier post, I attended and spoke at a Global Business Summit recently in Dallas, sponsored by the local chapter of the American Marketing Association. I was the last speaker, which is sometimes good and sometimes bad; this time it was good. The theme of the conference was focused on doing business in a tough economy, and all day long I listened to folks who were sharing their concerns about the current state of business and sharing stories of challenging times for their companies. As the day went on, my head became filled with thoughts of how well prepared Mary Kay was, unlike many other companies, for any sort of challenge that came our way. I wondered, why are we are in such a different place? What is it that Mary Kay has done differently that has us in such a strong place? I continued to think about that most of the afternoon, so much so that I was often distracted from the program. When it came my turn to speak, I shared the story of Mary Kay's global growth...
  • We have a winner!

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    The votes are in and we have a winning tagline for the Mary Kay blog. Congratulations and thanks to each of you who contributed a tagline suggestion, and also to those who took the time to vote. The winning tagline is Reflections: The purpose and passion behind Mary Kay products and people This tagline was originally submitted by Kim Howe Beams as Reflections: Look in, reach out! Discover the purpose and passion behind Mary Kay products & people . When we went through the process of narrowing down all the submissions into the 13 finalists, we did some editing in order to make some of them shorter, but still maintain the essence of the thought. I'm extremely happy with where we ended up on the tagline, and I think it does a wonderful job of explaining to our blog readers what sort of content they will find here when they visit. I hope you like it. The tagline will actually begin appearing on the blog site sometime next week. Kudos to Kim for the winning slogan, and you're going...
  • Happy Earth Day!

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    Today is the day that we celebrate Mother Earth. I'm thankful that we've decided to set aside a day to honor our planet and to reflect on sustainability in the environment, however, every day should be Earth Day. After all, it is the only Earth that we have. Many people will be out doing special things today to help the planet in their local communities, but I wonder how many of them will go right back to their normal routines tomorrow without having made any long-term changes in their behavior that could make a difference. Each of us, doing small things, can collectively add up to big changes that will improve our sustainability for generations to come. At Mary Kay, we take our accountability as a good steward of the environment very seriously. Are we perfect? No, not yet. Are we working harder every day to make continuous improvements? Yes, we are. This last year I've witnessed first-hand how, by working together, we've made a tremendous difference. Thanks to the efforts...
  • Vote now for your favorite tagline

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    The response to our call for entries in the tagline contest was impressive indeed. More than 700 of you let the creative juices flow and shared your ideas, and a good many of you submitted several different suggestions. There were a lot of common themes, and some that were very close to being identical. When we narrowed it down, if there were duplicates (or near duplicates) submitted, we chose the one that was submitted first. It was really hard to narrow it down to a manageable number that you could vote on, and we decided to offer up 13 for your consideration. (You know the Mary Kay significance of that number.) My thanks to each of you who took the time to share your thoughts. With all the engagement and excitement we've seen in these early days, I'm really looking forward to seeing where this conversation takes us. Very soon we will know the winner of the Michael Kors designer handbag, and our lucky winner will see their tagline gracing the home page of the Mary Kay Reflections...
  • It's the people that make the difference

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    I was asked to give the closing keynote speech at a Global Business Summit yesterday, conducted by the Dallas-Fort Worth Chapter of the American Marketing Assocation. On Tuesday evening, there was a reception at a local university for the speakers, several marketing industry professionals and faculty from the university. One of my staff members from Mary Kay's market research team is the President-Elect of the local AMA chapter, so she also attended the reception. I don't get many opportunities to socialize with my team, and I was glad to have the chance to visit with her outside the normal work day environment. As we were talking, she shared with me her dream of continuing her education and pursuing a PhD, and then the conversation somehow turned to getting out of school and trying to figure out where you fit in the business world, and all the things that they don't teach you in college that you wish they would. She said they didn't teach her in college how to find the...
  • Being a bright spot when all around you is dark

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    One of the most valuable lessons I learned from Mary Kay Ash was the importance of maintaining a positive attitude. She often said "What you think about, you bring about!" In the more than 10 years that I worked closely with her, I never once heard her mutter a negative thought. She was always about the possibilities, about seeing the glass half full, and about making lemonade when life gives you lemons. I remember in the mid-1980s, when interest rates were sky high, inflation was running rampant, savings and loans went under and our country's economy was creating challenges for us all. Mary Kay's response was "Recession? What recession? I refuse to participate in a recession!" Her laser-sharp focus on continuing to help women and their families through those trying times kept us all positive and focused, too. We made it through those times, stronger than ever. Once again, our economy presents us with challenges. And the news tells us that women are impacted...
  • Tagline contest closes Tuesday 4/14 9 AM CST

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    The Mary Kay women are really a creative bunch! We've had well over 500 suggestions for the Reflections blog tagline. We'll close down the contest and gather all the entries tomorrow morning at 9:00 AM Dallas time. Then we'll narrow it down and put several of the best back out there for you to vote on. The tagline that receives the most votes will be declared our winner, and the author will be the owner of a fabulous new Michael Kors designer handbag. I've noticed that many of you have left duplicate comments because you didn't see it post immediately. Comments made to this site are moderated, which means that I review them before they are posted to the site. I review the comments several times each day, but there are times when I eat, sleep, do my other Mary Kay work, and spend some time with my family. Also, for you "night owls", I'm an "early to bed, early to rise" person, so I rarely review comments after 9 PM, and often review them prior...
  • The contest continues...

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    All I can say is WOW! I wish you could all see how things are "buzzing" around here since yesterday morning. So many of our employees and executives are sharing their excitement about the new blog, and just take a look at the response we've received so far. Clearly, the time was right for us to make this connection. As far as the tagline contest, we've already received more than 150 fabulous entries. The plan is to keep it open through the weekend, and then we'll close the contest early next week. My team will take all the entries, narrow them down to a handful, and post them for you to vote on. In the meantime, keep those great ideas coming. In case you're curious about the PRIZE, how does a Michael Kors designer handbag sound? Is there such a thing as too many purses?
  • Inaugural Blog Posting

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    Welcome to the inaugural post of “Reflections” -- I’m delighted that you’ve come to visit! Perhaps we’ve had a chance to meet already; if so, it’s good to connect with you again. If we don’t yet know each other, I’m looking forward to learning about you. (If you’re curious about me, you can click on the “About the authors” button at the top right.) It is so exciting for me to have this opportunity to share with you a bit about what’s going on at Mary Kay and my perspective on issues that interest us as women. I’d also like to hear from you about what’s on your mind. I wish Mary Kay Ash were still here, so she could see us utilizing these new avenues of communication. In my early days at the company, I remember Mary Kay referring to “the three forms of communication – telegraph, telephone and tell-a-woman”. She would be so surprised at how far we’ve come as a society and as a company...