When Mary Kay chatted recently with women around the world about what they wanted in the area of beauty, one of the things they talked about was how they shopped for their skinc are and cosmetic products. For most of the women, it was "anything goes", meaning that they purchase their beauty products from all over -- supercenters, department stores, direct sellers, specialty stores and online. It's usually about what's convenient for her. So you could say that one thing women want when shopping for beauty products is EASY ACCESS. What she also wants is CONTROL over her shopping experience. She wants it to be fun, social and casual, and sees the opportunity to browse as a part of the experience. She wants to TRY IT BEFORE SHE BUYS IT . She wants the opportunity to touch and experience it before she lays down that hard-earned money. And she is much more likely to try a new product that has been recomended by a friend or family member. She wants PERSONALIZED BEAUTY ADVICE...

We've reached the final piece of the puzzle in "10 Things Women Want Now", and it is the ONE THING that everyone (and I do mean EVERYONE!) needs to pay attention to right now. That thing is TRUST . Whether you're an individual, a small business, a multi-billion-dollar global corporation, a service provider, a charity, a government organization, you name it, if you're not focusing on BUILDING TRUST with the women who interact with you, you will not be successful in these times. Women value the intimacy and trust they have with their closest friends, their husbands and boyfriends and their family members. They are somewhat skeptical, however, when it comes to trusting the companies and people they do business with. Their trust must be earned. The best way to gain that trust is by being open and honest with her in everything you do. If you're not, you can bet she can "smell" it a mile away. That 'women's intuition' kicks in and once your intentions...

We've learned so much already about what women around the world told Mary Kay when we asked them what they wanted. Today we're going to take a look at one of my favorite things - Pampering . Yes, today's woman wants a reason and a way to pamper herself, or better yet, be pampered by others. She sees the importance of treating herself and gives herself the permission to do it, but often feels like she needs to earn it before she can indulge. Pampering is seen as a vital part of the "complete" woman's healthy attitude. The indulgences she desires are not necessarily extravagant, and can be as simple as time to herself, or going "unplugged" for a while. Manicures and pedicures, facials, and special purchases are popular ways to pamper. Sometimes, getting together with other women to do these things, lunching with a friend or travel are the method of choice. For others, the pampering can take a more active form, like going to the fitness club, swimming, a...