After 20 years of running the company she founded, Mary Kay Ash set down to compile the traits that she thought had made her company so successful. That "list" was published in 1984, as Mary Kay on People Management . An updated version was released in 2008, under the title The Mary Kay Way . One of the many traits that she relied on for her success in business was her woman's intuition, and a caring, nurturing spirit, and she was pleased that she had proved wrong the many who had criticized her for "thinking like a woman." In the introduction to that book, Mary Kay says, "Throughout this book I discuss the specific ways in which women do think differently from men. Such differences are in no way inferior to or incompatible with 'the way a man thinks.' And so one of my objectives in founding Mary Kay was to create a business atmosphere in which 'thinking like a woman' would not be a liability. In my Company those special sensitivities and talents...