Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

  • Brand "You"

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    I've heard it said many times over the years that "people don't join companies, they join people" and likewise, "people don't leave companies, they leave people." I think this is true to a great extent. An example of this is when Mary Kay Ash founded our company on Friday, September 13th, 1963. There was no "company" that she could share. The story hadn't been written yet. There was no brand, no product success, no past sales history that would provide the confidence or the impetus to join her. There was only her, her 20 year old son, Richard, and a shelf full of pink jars in a small rented space in an office complex. Yet, join they did. Women signed up based on "brand Mary Kay Ash", the person. I don't believe much has changed since then in this aspect. Certainly our company's rich history and success over the past 46 years, our quality products that continue to be among women's favorites and our world famous founder provide...
  • Let me introduce you...

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    to Anne Crews. Anne is our first guest blogger here on Reflections, and I'm so delighted she agreed to share with our readers this month. October is Domestic Violence Awareness month, and Anne is a Mary Kay warrior when it comes to her commitment to personally do all she can to put a stop to this dreadful thing that plagues so many of our families. All of us at Mary Kay are very proud of the work we doin this area. It takes a lot of money to make a difference all across our country and all around our world, and none of it would be possible without our wonderful independent sales force and their loyal customers. Through their purchases of our skin care and color cosmetics, as well as their generous donations to the Mary Kay Foundation, all this is possible. We owe them a great deal of gratitude, and hope that they are as proud as we are of the work that has been done to help enrich the lives of women in need. I invite you to click on the link below to hear directly from Mary Kay's...
  • When things don't go your way

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    I saw a great quote on Twitter yesterday. Unfortunately, an author wasn't cited, so I don't know who to attribute it to, but it really got me to thinking about what happens to us when things don't go our way. "Experience is what you get when you didn't get what you wanted" If that is true, which I believe it is, then I know without a doubt that Mary Kay Ash would have said that she had lots of "experience "! For example, when she was a salesperson herself (before founding our company), she had set her sights on winning a beautiful handbag that she had seen a previous sales leader earn. She set that as her goal, and worked hard all year long to earn one for herself. She achieved the level of sales required, but she didn't get what she wanted. Instead, she was rewarded with a flounder light (evidently it's something you use to attract fish when you're trying to catch them). From that experience , she decided that if she ever got the chance to...
  • Another Lesson in "Thinking Like A Woman"

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    After 20 years of running the company she founded, Mary Kay Ash set down to compile the traits that she thought had made her company so successful. That "list" was published in 1984, as Mary Kay on People Management . An updated version was released in 2008, under the title The Mary Kay Way . One of the many traits that she relied on for her success in business was her woman's intuition, and a caring, nurturing spirit, and she was pleased that she had proved wrong the many who had criticized her for "thinking like a woman." In the introduction to that book, Mary Kay says, "Throughout this book I discuss the specific ways in which women do think differently from men. Such differences are in no way inferior to or incompatible with 'the way a man thinks.' And so one of my objectives in founding Mary Kay was to create a business atmosphere in which 'thinking like a woman' would not be a liability. In my Company those special sensitivities and talents...
  • Changing the world one woman at a time

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    On this day, August 26, 1920, the 19th Amendment to the Constitution of the United States of America was ratified that guaranteed women the right to vote. It was a major step for one half of our nation's population and a step that undoubtedly has changed the course of our nation forever. But it was only the beginning of creating a society that valued the contributions of women, recognized their potential and gave them endless opportunities to change the world. I'm certain that are a great number of women in the U.S. who feel we still have a long way to go to truly gain the level of equality that is inherent in the very fact that we are one half of the nation's population. And in many ways, they are probably right. However, one only needs to look outside our borders to gain a broader perspective. This article from The New York Times, http://www.nytimes.com/2009/08/23/magazine/23Women-t.html?_r=3&ref=magazine #, was shared with me today by a colleague here at Mary Kay. As...
  • The viral nature of a woman on a mission

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    Yesterday, as we were gathering to begin a regularly-scheduled staff meeting, four of us were just catching up with each other on what was going on in our personal lives. One woman shared that she had just been to the doctor for her annual physical, and not only was she excited about the significant weight she had already lost, but had set a new goal to lose 17 additional pounds. Another talked about completing her first workout with a personal trainer, and how she was looking forward to the next one. And the third woman, well, talk about being on a mission. She shared that she has set a goal to compete in a triathlon, and had begun daily training for the fall event. As each of them was sharing their personal vision, I could sense the excitement in their voices, I could see by their body language that they had a sense of pride about what they were doing, and I began to feel those same things somehow magically being transferred to me. My adrenaline began to rise (or at least it felt like...
  • It was the best one ever, eh?

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    Another year of Mary Kay Seminar has come and gone. And, as always, it was the best one ever. We are so blessed as a company to have such inspirational women in our sales force. I love hearing their stories and seeing how much they've grown over the years. Amazing stories of tragedy and triumph and of setbacks and successes. Women who brought talents and skills from other professions and turned them into abundant success for themselves, and women who, in some cases, were least likely to succeed, and they did it anyway. (That reminds me of the bumblebee, and why Mary Kay Ash chose it as the symbol of success for our company. You see, the bumblebee should not be able to fly, because of the large size of its body relative to the size of its wings. But that doesn't matter to the bumblebee, who goes right along flying anyway. Mary Kay always loved this story of the bumblee. Her late husband, Mel Ash, who always gifted Mary Kay on Thursdays because that was the day they were married,...
  • Mary Kay Learns "What Women Want" - Part 4

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    Another of the "10 Things Women Want Now" is a fulfilling career . We heard from some stay-at-home moms in the US that they feel adrift when their kids no longer need them every minute of the day, and wonder if they should have continued to pursue their careers or completed their educations. Latina women in the US felt that a career was a vital part of being a "complete, modern woman". The Chinese women we heard from were well aware of the trade-offs of their careers, and few were completely comfortable with being stay-at-home moms. They seem to need a modern, autonomous view of themselves, apart from their family. This same desire for an element of autonomy drives women in Ukraine and Russia to pursue a career. This sense of autonomy seems to be relevant regardless of culture or geography. Our careers are a very important part of our identity, and are significant contributors to our overall sense of independence and completeness. What seems to differ regionally is how...
  • Growing up in Mary Kay

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    I often wonder how different my life would have been, and even how different I would have been, had I not "grown up" in Mary Kay. I was in my very early 20's when I came to work here, and had so much to learn about business, people, life and myself. Almost daily, I am reminded of the tremendous impact that Mary Kay Ash, our sales force and my colleagues have had on my life and my journey of becoming the leader, wife, mother and friend that I am today. I know without a doubt that I am a better person, and that my life is richer because of the values that are entrenched in our company culture, and the warm and caring people that I am surrounded by. Mary Kay Ash encouraged all of us to pass on what we had learned, believing that "all you send into the lives of others comes back into your own." One way that I have chosen to "pass it on" is in mentoring young women in business, both inside and outside our company. I am amazed at what I have learned myself over...
  • A case for farsightedness

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    As I mentioned in an earlier post, I attended and spoke at a Global Business Summit recently in Dallas, sponsored by the local chapter of the American Marketing Association. I was the last speaker, which is sometimes good and sometimes bad; this time it was good. The theme of the conference was focused on doing business in a tough economy, and all day long I listened to folks who were sharing their concerns about the current state of business and sharing stories of challenging times for their companies. As the day went on, my head became filled with thoughts of how well prepared Mary Kay was, unlike many other companies, for any sort of challenge that came our way. I wondered, why are we are in such a different place? What is it that Mary Kay has done differently that has us in such a strong place? I continued to think about that most of the afternoon, so much so that I was often distracted from the program. When it came my turn to speak, I shared the story of Mary Kay's global growth...
  • Being a bright spot when all around you is dark

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    One of the most valuable lessons I learned from Mary Kay Ash was the importance of maintaining a positive attitude. She often said "What you think about, you bring about!" In the more than 10 years that I worked closely with her, I never once heard her mutter a negative thought. She was always about the possibilities, about seeing the glass half full, and about making lemonade when life gives you lemons. I remember in the mid-1980s, when interest rates were sky high, inflation was running rampant, savings and loans went under and our country's economy was creating challenges for us all. Mary Kay's response was "Recession? What recession? I refuse to participate in a recession!" Her laser-sharp focus on continuing to help women and their families through those trying times kept us all positive and focused, too. We made it through those times, stronger than ever. Once again, our economy presents us with challenges. And the news tells us that women are impacted...