Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

recent posts

tags

View more

archives

See all tags in the site

  • Brand "You"

    by: Posted
    I've heard it said many times over the years that "people don't join companies, they join people" and likewise, "people don't leave companies, they leave people." I think this is true to a great extent. An example of this is when Mary Kay Ash founded our company on Friday, September 13th, 1963. There was no "company" that she could share. The story hadn't been written yet. There was no brand, no product success, no past sales history that would provide the confidence or the impetus to join her. There was only her, her 20 year old son, Richard, and a shelf full of pink jars in a small rented space in an office complex. Yet, join they did. Women signed up based on "brand Mary Kay Ash", the person. I don't believe much has changed since then in this aspect. Certainly our company's rich history and success over the past 46 years, our quality products that continue to be among women's favorites and our world famous founder provide...

  • Mary Kay Learns "What Women Want" - The Final Chapter

    by: Posted
    We've reached the final piece of the puzzle in "10 Things Women Want Now", and it is the ONE THING that everyone (and I do mean EVERYONE!) needs to pay attention to right now. That thing is TRUST . Whether you're an individual, a small business, a multi-billion-dollar global corporation, a service provider, a charity, a government organization, you name it, if you're not focusing on BUILDING TRUST with the women who interact with you, you will not be successful in these times. Women value the intimacy and trust they have with their closest friends, their husbands and boyfriends and their family members. They are somewhat skeptical, however, when it comes to trusting the companies and people they do business with. Their trust must be earned. The best way to gain that trust is by being open and honest with her in everything you do. If you're not, you can bet she can "smell" it a mile away. That 'women's intuition' kicks in and once your intentions...

  • It's the people that make the difference

    by: Posted
    I was asked to give the closing keynote speech at a Global Business Summit yesterday, conducted by the Dallas-Fort Worth Chapter of the American Marketing Assocation. On Tuesday evening, there was a reception at a local university for the speakers, several marketing industry professionals and faculty from the university. One of my staff members from Mary Kay's market research team is the President-Elect of the local AMA chapter, so she also attended the reception. I don't get many opportunities to socialize with my team, and I was glad to have the chance to visit with her outside the normal work day environment. As we were talking, she shared with me her dream of continuing her education and pursuing a PhD, and then the conversation somehow turned to getting out of school and trying to figure out where you fit in the business world, and all the things that they don't teach you in college that you wish they would. She said they didn't teach her in college how to find the...