Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

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  • Brand "You"

    by: Posted
    I've heard it said many times over the years that "people don't join companies, they join people" and likewise, "people don't leave companies, they leave people." I think this is true to a great extent. An example of this is when Mary Kay Ash founded our company on Friday, September 13th, 1963. There was no "company" that she could share. The story hadn't been written yet. There was no brand, no product success, no past sales history that would provide the confidence or the impetus to join her. There was only her, her 20 year old son, Richard, and a shelf full of pink jars in a small rented space in an office complex. Yet, join they did. Women signed up based on "brand Mary Kay Ash", the person. I don't believe much has changed since then in this aspect. Certainly our company's rich history and success over the past 46 years, our quality products that continue to be among women's favorites and our world famous founder provide...

  • Mary Kay Learns "What Women Want" - Part 7

    by: Posted
    Well, we've finally arrived at the piece of this on-going discussion that I've been looking forward to, and at the same time dreading. Not because it's bad in any way, in fact I think it's really good that women are comfortable talking about this subject. For our male readers, let me just say, don't shoot me, I'm only the messenger. When Mary Kay asked women around the world what they wanted in their lives today, they told us. In fact, there were ten consistencies that surfaced, regardless of what culture or region of the world the women were from. One of those ten things was MEN. . . sometimes ! The "sometimes" here is the critical factor. It seems that women today have a yin/yang relationship with the men in their lives. For single women, they definitely still have romantic notions, but many feel that husbands can become obstacles to some of the other desires they have in their lives, like their career. In Europe, women cited that being loved by a man...

  • Mary Kay Learns "What Women Want" - Part 4

    by: Posted
    Another of the "10 Things Women Want Now" is a fulfilling career . We heard from some stay-at-home moms in the US that they feel adrift when their kids no longer need them every minute of the day, and wonder if they should have continued to pursue their careers or completed their educations. Latina women in the US felt that a career was a vital part of being a "complete, modern woman". The Chinese women we heard from were well aware of the trade-offs of their careers, and few were completely comfortable with being stay-at-home moms. They seem to need a modern, autonomous view of themselves, apart from their family. This same desire for an element of autonomy drives women in Ukraine and Russia to pursue a career. This sense of autonomy seems to be relevant regardless of culture or geography. Our careers are a very important part of our identity, and are significant contributors to our overall sense of independence and completeness. What seems to differ regionally is how...