Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

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  • Plan your work, and work your plan

    by: Posted
    It's planning and budgeting time around the Mary Kay office right now. That means we're all thinking about our most important initiatives for 2010, our revenue forecasts for all of our markets around the world, and what we think we'll be spending to accomplish our goals. It's a process that goes on for a few months each year. We each begin at the individual department level, but eventually all have to come together to make sure that our goals are in sync overall and that our company-wide budget is reasonable. No one particularly enjoys the process, but everyone understands how important it is to plan. As I was thinking about this, I was reminded about two things: (1) Mary Kay Ash always said that one should " plan your work, and work your plan ", and (2) that many young women these days don't have a plan for their life, but wish they did (as we learned from our 2009 What Women Want research study). It occurred to me that as individuals, we don't often take...

  • Declare your independence!

    by: Posted
    I've been thinking a lot this week about July 4th, the day that all patriotic Americans celebrate our country's independence and reflect on all the freedoms that we enjoy. As I hear the news, both from the United States and abroad, I am reminded of just how fragile independence and freedom can be, for nations and for individuals. It takes courage, persistence, daily nurturing and a strong belief in guiding principles to maintain the delicate balance of freedom and independence. While I could go on about patriotism, individual rights, world peace, et al, I will spare you from my political ramblings. However, what I do want to opine on is the freedom of women. Not about the freedom to choose, or the freedom to be equal, or any of the other freedoms that in one way or another are controlled by some law, or some government, or some cultural tradition. I want to talk about women freeing themselves. Yes, as I sit here and think about Independence Day, what I think about is all the things...