Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

  • Plan your work, and work your plan

    by: Posted
    It's planning and budgeting time around the Mary Kay office right now. That means we're all thinking about our most important initiatives for 2010, our revenue forecasts for all of our markets around the world, and what we think we'll be spending to accomplish our goals. It's a process that goes on for a few months each year. We each begin at the individual department level, but eventually all have to come together to make sure that our goals are in sync overall and that our company-wide budget is reasonable. No one particularly enjoys the process, but everyone understands how important it is to plan. As I was thinking about this, I was reminded about two things: (1) Mary Kay Ash always said that one should " plan your work, and work your plan ", and (2) that many young women these days don't have a plan for their life, but wish they did (as we learned from our 2009 What Women Want research study). It occurred to me that as individuals, we don't often take...
  • When things don't go your way

    by: Posted
    I saw a great quote on Twitter yesterday. Unfortunately, an author wasn't cited, so I don't know who to attribute it to, but it really got me to thinking about what happens to us when things don't go our way. "Experience is what you get when you didn't get what you wanted" If that is true, which I believe it is, then I know without a doubt that Mary Kay Ash would have said that she had lots of "experience "! For example, when she was a salesperson herself (before founding our company), she had set her sights on winning a beautiful handbag that she had seen a previous sales leader earn. She set that as her goal, and worked hard all year long to earn one for herself. She achieved the level of sales required, but she didn't get what she wanted. Instead, she was rewarded with a flounder light (evidently it's something you use to attract fish when you're trying to catch them). From that experience , she decided that if she ever got the chance to...
  • The viral nature of a woman on a mission

    by: Posted
    Yesterday, as we were gathering to begin a regularly-scheduled staff meeting, four of us were just catching up with each other on what was going on in our personal lives. One woman shared that she had just been to the doctor for her annual physical, and not only was she excited about the significant weight she had already lost, but had set a new goal to lose 17 additional pounds. Another talked about completing her first workout with a personal trainer, and how she was looking forward to the next one. And the third woman, well, talk about being on a mission. She shared that she has set a goal to compete in a triathlon, and had begun daily training for the fall event. As each of them was sharing their personal vision, I could sense the excitement in their voices, I could see by their body language that they had a sense of pride about what they were doing, and I began to feel those same things somehow magically being transferred to me. My adrenaline began to rise (or at least it felt like...
  • A case for farsightedness

    by: Posted
    As I mentioned in an earlier post, I attended and spoke at a Global Business Summit recently in Dallas, sponsored by the local chapter of the American Marketing Association. I was the last speaker, which is sometimes good and sometimes bad; this time it was good. The theme of the conference was focused on doing business in a tough economy, and all day long I listened to folks who were sharing their concerns about the current state of business and sharing stories of challenging times for their companies. As the day went on, my head became filled with thoughts of how well prepared Mary Kay was, unlike many other companies, for any sort of challenge that came our way. I wondered, why are we are in such a different place? What is it that Mary Kay has done differently that has us in such a strong place? I continued to think about that most of the afternoon, so much so that I was often distracted from the program. When it came my turn to speak, I shared the story of Mary Kay's global growth...