We've reached the final piece of the puzzle in "10 Things Women Want Now", and it is the ONE THING that everyone (and I do mean EVERYONE!) needs to pay attention to right now. That thing is TRUST . Whether you're an individual, a small business, a multi-billion-dollar global corporation, a service provider, a charity, a government organization, you name it, if you're not focusing on BUILDING TRUST with the women who interact with you, you will not be successful in these times. Women value the intimacy and trust they have with their closest friends, their husbands and boyfriends and their family members. They are somewhat skeptical, however, when it comes to trusting the companies and people they do business with. Their trust must be earned. The best way to gain that trust is by being open and honest with her in everything you do. If you're not, you can bet she can "smell" it a mile away. That 'women's intuition' kicks in and once your intentions...