Rhonda Shasteen

Chief Marketing Officer at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

  • Things to look forward to

    by: Posted
    I am totally jazzed about the great things I just saw and heard about that will be a part of Mary Kay's future. I just returned from a presentation of the products we'll see from 2010 to 2013; new skin care, color, fragrance and body care. WOW! I can't wait. I am one of those people that is pretty faithful to what I use, once I know that it works for me (which has been Mary Kay for more than 25 years now), but I also am eager to try the latest things that our teams develop, because I know that their goal is always to make it even better than it was before. One of the things that they previewed that I can't wait for everyone to see is a whole new concept for us that I think you are all going to love. Let's just say that when it was "unveiled", the reaction in the room full of women was a unanimous and audible "AWW". Around here, we refer to that lovingly as "the squeal factor", and history shows that those products that have it always turn...
  • Beauty Shopping

    by: Posted
    When Mary Kay chatted recently with women around the world about what they wanted in the area of beauty, one of the things they talked about was how they shopped for their skinc are and cosmetic products. For most of the women, it was "anything goes", meaning that they purchase their beauty products from all over -- supercenters, department stores, direct sellers, specialty stores and online. It's usually about what's convenient for her. So you could say that one thing women want when shopping for beauty products is EASY ACCESS. What she also wants is CONTROL over her shopping experience. She wants it to be fun, social and casual, and sees the opportunity to browse as a part of the experience. She wants to TRY IT BEFORE SHE BUYS IT . She wants the opportunity to touch and experience it before she lays down that hard-earned money. And she is much more likely to try a new product that has been recomended by a friend or family member. She wants PERSONALIZED BEAUTY ADVICE...
  • Let's Talk Beauty

    by: Posted
    In our recent conversations with women around the globe, we learned the "10 Things Women Want Now", which I've shared in previous posts. Mary Kay also wanted to hear what they were thinking specifically about beauty. When it comes to what women want in beauty, the list is short and simple. 1. Women Want . . . Natural Beauty Women believe that "true" natural beauty is about enhancing what you already have; that the way you "make yourself up" should be complementary to your assets or features, and not overshadow them. For some, natural beauty is associated with youth and staying young (notice that I didn't say "looking young"), and many admit that it does become increasingly more difficult to achieve as you age. In many ways, this aspect of beauty has little or nothing to do with makeup, and is more about acknowledging what is already naturally beautiful in themselves. (But don't think that means women don't want to wear makeup. See...